Crocs Demand Transfer of CrocFans.com Domain

On July 19, 2007, Crocs, Inc. sent a cease and desist letter to our web hosting company which demanded that that they immediately provide the contact information for the registrant of CrocFans.com (me) or immediately transfer the registration of CrocFans.com to Crocs, Inc. If these demands were not agreed to by July 26, 2007, Crocs, Inc. may “pursue all available remedies” including “injunctive relief”.

This letter caused our hosting company BlueHost.com to temporarily suspend our account without any notice to us on July 25th. After speaking with BlueHost.com I was able to get the site back up and live after about 15 hours of being down. At that time I learned of the letter sent to BlueHost.com regarding the CrocFans.com domain and Crocs “demanding” of the ownership transfer of the domain.

I thought why would Crocs, Inc. have a problem with a fan site devoted to their products, brand, and the people who love their products? My initial thought was that this has to be some sort of mistake. After reading the cease and desist letter I noticed that the letter stated that CrocFans.com was being used to “operate a website to sell shoes that are very similar to those sold by Crocs, Inc.”

Well, as many of you know, we have never sold any products on CrocFans.com so I thought that I would pro-actively contact the Crocs, Inc. attorney who sent the letter to my hosting company to clarify this fact.

After leaving a voice mail with the attorney and an initial email helping clarify what the site was and that it did not sell competing products to Crocs the attorney acknowledged that CrocFans.com does not sell Crocs products or products similar to those sold by Crocs.

BUT… went on to say that the use of the Crocs trademark in the domain (CrocFans.com) “could be confusing to consumers as to whether the site is sponsored by, endorsed by, or affiliated with Crocs, Inc.” Although they did not demand that we discontinue the content of CrocFans.com and that I was free to continue running the website under a different domain name, they still demanded that I transfer the domain name CrocFans.com over to Crocs, Inc.

Being a diplomatic person, I thought I would show my good faith with the Crocs organization and offered to transfer the domain CrocFans.com over to Crocs, Inc. after what I felt was enough time to do the necessary work to transfer a well established website domain to a brand new domain. After spending 2 years in growing the CrocFans.com website into what it is today with the tens of thousands of visitors to the site every month I offered to transfer the domain by January 1, 2008.

Anyone who has had to move an established website over to a different domain knows this is not something that you can do overnight without loosing all of your traffic. There are many steps necessary to ensure all of the work and effort already put into the site can be saved and transferred over to the new domain. I felt 5 months was the least amount of time it would take to do this transfer given the 2 years it took to build the site.

After sending my offer via email to the Crocs attorney, I felt certain Crocs, Inc. would be understanding and accepting of my offer. CrocFans.com has been one of (if not the biggest) online supporter of their shoes and brand for the last 2 years. We’ve held Crocs contests for people to show their love for Crocs (I paid for the winner’s prize with my own money) and been interviewed supporting Crocs in a New York Times article. I thought this was a fair compromise.

I guess was wrong…

The Crocs, Inc. attorney informed me that Crocs, Inc. was willing to give me 30 days (until September 5, 2007) to complete the transfer of ownership of CrocFans.com to Crocs, Inc.

I have responded by respectfully declining their offer to transfer CrocFans.com over to Crocs, Inc. by September 5, 2007.

Needless to say the whole situation has left a bad taste in my mouth especially since I have spent a significant amount of time creating a site that supports, promotes, and helps further the Crocs brand to a worldly audience. Although I still like the shoes, I am not as impressed with the company and their management of this situation.

So, where does that leave us today?

I have started moving the website over to the new domain LittleRubberShoes.com. You may have noticed this at the top. Before I get a bunch of emails stating that Crocs are not made of rubber, I know, but that was the best I could come up with. If you have better ideas for the new domain please add them in the comments below.

I am working toward fully transferring the site from CrocFans.com to LittleRubberShoes.com by January 1, 2008. It is my hope to have the same amount of traffic to the site by the first of the year as what we were seeing before we made this change.

Undoubtedly, our traffic will take a short-term dip because of this move, but over time we should be back to where we were before. I’ve already seen a dip today where we previously were on the first page of search results on Google for “Crocs”, now I don’t see the site in the first 3 pages.

We need your help. Please update your bookmarks, link to our new site, subscribe to our newsletter, subscribe to our RSS feed and tell your fellow CrocFans where we’ve moved.

We will be announcing a new contest shortly that will hopefully build some excitement around the new domain LittleRubberShoes.com. Stay tuned for more details on this, but expect to see a much bigger and better prize than just one free pair of Crocs like previous contest.

In closing, of this marathon post… it is my hope that companies will start learning how to leverage brand evangelists to their advantage. The companies that can harness the power of brand evangelists will not only build their brand but build it without additional marketing cost.

I read an article today that up until last year Zappos.com had 5 people in their marketing department. They are expecting to do a billion dollars in sales next year. They have focused on providing the best customer satisfaction and letting their customers do their marketing for them. Zappos gets brand evangelism.

The cheapest way to get a new customer is not by you talking about your products (traditional marketing). It is by finding ways to get other people talking about your products.

Brand evangelists have been around for a long time. Traditionally, they could only reach one person at a time. The internet gives your brand evangelists much more power and in some cases the ability to reach thousand if not millions of people. Companies need to work with these people who are your brand evangelists; they are your most valuable marketing resource.

I wonder if our friends over at IHateCrocs.com have received a letter?

Please post your comments below.

crocs

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45 Responses to 'Crocs Demand Transfer of CrocFans.com Domain'

Beau - August 13th, 2007 at 10:18 pm
Wow.

That’s all I can say.
Bobby - August 14th, 2007 at 11:32 am
The last pair of Crocs I purchased will be my last ever! Anybody else with me feel free to contact me over at Ihatecrocs.com
Steve - August 14th, 2007 at 4:58 pm
I would say you have experienced the “Take No Prisoners” approach to trademark infringement. Most companies give their attorneys free reign to deal with this problem, but unfortunately, well-intentioned folks like you get caught up in their sweep. I would suggest getting directly in touch with Crocs marketing department and plead your case. They probably have a better feel for the marketing evangilism you mentioned and may be able to override the demand from their attorneys. Best of luck!
toni - August 14th, 2007 at 11:50 pm
I think that before having agreed to transfer control, you should have emailed the president/ceo of croc’s inc and explain your position. Lawyers are just little attack dogs that don’t know when to leave well enough alone….

I will definately transfer my rss feed…
Roscom - August 17th, 2007 at 1:29 pm
after they use my idea of design competition despite the fact that theirs representative in my country instruction told me to registered my designs and the fact that it all happen before the ” plastic decorations ” …
i am not surprised.

good luck !
Shannon - August 20th, 2007 at 2:40 am
I’m still in shock. I read this a few days ago and my jaw just dropped. I couldn’t think of an appropriate comment at the time. I was just so surprised. You and your site have done nothing but spread the love of Crocs. And I had no idea you used your own money for the contest. I feel bad about that now. I hope Crocs has a change of heart. I’m so disappointed. I’m off to change my feed for littlerubbershoes. For the record, this is a great site and a valuable resource for Crocs fans. Thank you for all you do.
Roscom - August 20th, 2007 at 8:21 am
numbers?
i dont know about the others ,
i waste more then 50,000$ for that purpose and currently i dont have nothing !
i lost all my money because of “Crocs” .
Lunar - August 23rd, 2007 at 9:38 pm
Check out Waldies (actually created before Crocs) and Shaka Shoes (Google is your friend). Less cost, some favorable design variances, and from smaller (friendlier?) companies. I own a pair of each, and I probably won’t buy any addl Crocs.
Vincenzo Ravina - August 26th, 2007 at 1:53 am
Dear evil twin site,

We at I Hate Crocs Dot Com are sorry to hear about your troubles and we’ve reposted your post on our site, along with our own take on the matter. We’re not happy with Crocs, Inc.

I wish you the best of luck in the domain change. We haven’t gotten a letter, but one could come any day now. We do not approve of Crocs, Inc. bullying you and we plan to do our best to resist them, if they decide to send us a similar letter. Although, we have no attorneys, so that probably won’t go well.

Keep up the good work,

Vincenzo
http://ihatecrocs.com
Summer. - August 26th, 2007 at 1:41 pm
Crocs are ugly shoes…They might be comfatable..But they are still ugly!!
Nikki - August 26th, 2007 at 2:04 pm
You really should just close this site down. Everyone who uses it is taking the p***. No one would actually like crocs unless they cant actually see them!!
john doe - August 26th, 2007 at 2:14 pm
The public speaks volumes! I suggest that everybody that vists this site Go to Crocs.com and Email your opinons. If they get enough they will change there minds.
raisenero - August 27th, 2007 at 3:37 am
I was interested in the Crocs fad, but I refuse to deal with companies that have no respect for the consumer or their allies. Although legal departments can be somewhat autonomous and act without the direct knowledge of the company heads, the company is still responsible for who they hire to represent them. You don’t just hire the most blood-thirsty lawyer you can find, you hire people who share your ideals.

Basically, I’m left with a sour taste in my mouth for the company. Good luck to them, but they definitely won’t be getting my support.
Kaz - August 27th, 2007 at 7:05 am
I wouldn’t transfer the name. Instead I would put up lots of pictures of crocodiles and have the last laugh!
MTR - August 27th, 2007 at 3:35 pm
You’re the man! This is awesome!

A little conflict with corporate muckity-mucks might be just what is needed to get more attention and build your base of support. This will end up being really good for you and for littlerubbershoes.com.

I’m not surprised to be reminded, once again, that lawyers are for the most part, scum bags. I’ve got a very close attorney-friend who is upstanding and good and he has a funny saying: “Isn’t it too bad that 99% of attorneys make the rest of us look so rotten!”
Oliver - August 27th, 2007 at 3:46 pm
I agree with the post: toni - August 14th, 2007 at 11:50 pm

The lawyer is obviously some chump employee who doesn’t understand that his efforts run counter to his own interests.
The Beautiful Kind - August 28th, 2007 at 1:36 pm
So…why continue to hold the torch for these shoes? And I hope the crocodile reptiles sue the heck out of the shoe company. Or at least bite them. Sheesh.
lola - August 29th, 2007 at 1:44 pm
wow. i bought crocsroc.com because i thought that someday (when my schedule frees up … riiiiiiiiiiiiight…) i’d do something with the domain. perhaps people just email me pics or love stories about their crocs. i own 18 pair myself, and keep purchasing them, so at the very least it was going to be a showcase for my own crocs love.

now i’m completely afraid to do anything with the domain! i’ll be regularly checking here to see what transpires. you’re not acting as a crocs retailer, and you even paid for a contest prize with your own money? my God! what do they want from you?

should we be scared every time we comment and use the word “crocs”?

or when we post a picture somewhere on the internet of a croc shoe?

scary stuff. best of luck to you on this. it’s really unbelievable. don’t cave - the least they should do is purchase the domain from you.
Vincent - August 29th, 2007 at 9:38 pm
Croc, Inc. is bullying you and they’re in the wrong. You have not infinged on the trademark and there is no confusion. What many big companies do is to force domain holders to run in fear or make you hire an attorney and then overwhem you in legal expenses hoping you will cave-in as you have already done so easily. But if you can prevail in court, they will have to pay your legal fees. In cases like yours, they are usually bluffing and won’t even take you to court. What they want is to steal your domain name in order to maliciously reap all of your traffic momentum. I have 105 domain names including several that are either similar to trademarks or that make fair use of trademarks. By way of example, there are hundreds of indie web sites and magazines devoted to Apple Computer that use names like MacWorld.com, Apple-Expo.com and my own small site called AppleShooter.com, all of which are legal and solid as a rock under fair use laws. You should invest in at LEAST one hour of consulting with a trademark attorney. He may tell you that you can easily and quickly win without a trial or it may be a battle (because the attorney will want your money too.) There’s a good chance you could get the appropriate civil court to throw out Croc’s crock of crap on day one. And regardless, even if Croc gets a court to hear such an infringement claim, you should not give them the domain even if it’s forced offline for 2 years. I can tell you from experience, when a bully is in the wrong, it can be turned into their own PR nightmare. CrocFans.com is rightfully YOURS and everything about the web site is fair usage. You need to research “fair use” of tradenames and also do some research at http://www.icann.org/udrp/udrp.htm. There are hundreds of thousands of web sites like yours. If this happened to me, I’d put up a site saying CrocBulliesFans.com and they’d never get it down in a million years.
_ Vincent
Vincent - August 29th, 2007 at 10:12 pm
Your domain name CrocFans.com is journalistic fair use of the Croc tradename for the purpose of networking with fans of a product. Croc, Inc has no legal right to take your domain name and would be unlikely to prevail in any civil court beyond the very first day and I doubt any judge would let it go to trial. Croc shoes should be royally ashamed for their Boss Tweed conduct. It is a well known standard procedure to send out bluff cease and desist demands as a means of intimidation. They are making a malicious effort to steal your hard-earned traffic momentum and point it toward their own web site. There are hundreds of thousands of web sites that talk about specific brands and legally use the tradename as part of the domain name. Given that you are clearly a fan web site and have posted any disclaimer stating you are not Croc, Inc, your usage of CrocFans.com is protected free speech. By way of example, there are hundreds of indie web sites that talk about Apple Computer and use the name Apple or Mac such as MacWorld.com and Apple-Expo.com, all of which are on rock solid legal grounds. If Croc or anyone tried that crock with me, I’d put up a CrockBulliesFans.com web site and they’d never get anything from me. I would suggest you invest in one hour with a reputable business law attorney. But more importantly, keep the domain name at least until they somehow get an injunction to take it away from you. Never, and I mean never, give in before they get a court injunction if they can even get one at all. Just tell them that you decline their demand and you are in consultation with an attorney. The most they can get from you is the domain name (if you don’t have the money to fight). Why give it up when it’s legally yours? They cannot get a dime from you without dragging it through court and creating a huge amount of negative publicity since everyone will be on YOUR side.
CrockSucks.com! Power to the people-oids!
- Vincent
Vincenzo Ravina - August 29th, 2007 at 11:27 pm
Also, I just got the following email:

I saw your post at LittleRubberShoes.com and your mention that you feared that Crocs might try to force IHateCrocs.com offline. But in truth, CrocFans.com and your web site are both protected free speech and fair journalistic use of their tradename in the respective domain names. There are a zillion web sites that use Apple and Mac in the domain name and it’s not an infringement. Free speech is protected whenever a web site such as MacWorld.com, Apple-Expo.com or MicrosoftReallySucks.com (hypothetical) says whatever they want, so long as it is about facts and opinions and such things as fan comments or negative comments. You CAN legally use a tradename in your domain name so long as you are not pretending to be Crocs or whoever. There is a lot of precedent in matters like this and it was naive of CrocFans.com to cave in out of needless fear. The worst they can get is an injunction to take the domain and that’s only if the judge is a total ass. If they go around suing for actual cash damages, they would probably lose and they would cultivate their own bad PR. I personally was interested in Crocs shoes as a vegetarian after seing a NY Times article but now I would be inclined to decline such a product because the company has no sense of ethics much less a sense of what is legal.
- Vincent Vin
Stuart - August 30th, 2007 at 4:55 am
So they look awful and their comany is… awful. Wow! Where do I sign up for membership?

Seriously. Bad luck. It’s not on. You should be allowed to carry on loving these revolting shoes if you wish. Must go have a look at ihatecrocs.com now

Good luck though. Mad people :)
Ackgirl - August 30th, 2007 at 6:43 am
What Crocs is doing is illegal. They are trying to bully you into giving up your domain name so they can use it without having to pay you. A domain name like this, being obviously desirable by Crocs, should come with a huge price tag.
Grissino - August 30th, 2007 at 6:50 am
Yes, please, try to write directly to the Crocs marketing department. I think that they will answer something better…
Chris LaBossiere - August 30th, 2007 at 11:49 pm
That is a pile of crap! I have your back, and wished you would have fought the “Man”.

http://www.richfulllife.ca/my_weblog/2007/08/the-croc-fiasco.html
beni - August 31st, 2007 at 2:25 am
I think that all of this article is a rubbish bullshit “croc” game .
undergroundman - September 7th, 2007 at 3:48 am
I sent an email to Crocs telling them how disgusted I was with them. I suggest that the rest of you do the same.
Tyler - September 7th, 2007 at 11:29 am
PLEASE STOP FIGHTING THEY ARE JUST SHOES!!!
Peter, Editor, The Peter Files Blog of Humor, Satire Parody and Commentary - September 9th, 2007 at 1:02 pm
I just happened to notice this controversy by accident because of a contest in the Chicago Tribune’s Q sesction based on the decline in the fashionability of wearing croc’s.

http://www.chicagotribune.com/features/lifestyle/q/chi-0909_chal_new_h_n_dsep09,1,7495586.story

Q Challenge number 257 Croc and Awe

“Have Crocs jumped the shark? Some fashion forecasters are predicting that the giant plastic shoes are on the way out, and investors note that the company’s stock has taken some recent tumbles. There’s even a Web site — Ihatecrocs.com — calling for the “elimination of Crocs and those who think that their excuses for wearing them are viable.”
Ah well, it couldn’t last forever. Now the question is, what to do with those spongy, brightly colored clogs once no one is wearing them anymore?
Come up with a good use for cast-off crocs and send your entries — limit three per person — by noon Thursday to q@tribune.com. Include name and address and put Challenge 257 in the subject field.”
Peter, Editor, The Peter Files Blog of Humor, Satire Parody and Commentary - September 9th, 2007 at 1:17 pm
Having mentioned that, you might consider adding to the NAME of your website, not the address, “Crocs.com, The Home of all things Crocs: Fans Raves, Commentary, Jokes, Free Speech, Comedy and Parody”

Then a byline that says”We are not officially affiliated with the manufacture and sales of crocs shoes. See (web address) for the Croc’s home page.”

Then I suggest you put a big Crocodile near the top of your page too.

This will help protect you in several ways, I think.

One, it makes clear that this is a Crocs fan site.

Two, it cites commentary, comedy, free speech etc, in the opening at the top of the page. The first thing any attorney or judge would evaluate in looking at the site.

Three, adding a crocodile muddies the issue of whether you are entirely a shoe fan web site, since croc and crocs are words in common useage. The manufacturer really should have used an alternate spelling such as krocs. Their trademark may have no standing whatsoever because it is a term in common useage. I am not an attorney, though I have played one on the stage. See one, I strongly suggest starting with the American Civil Liberties Union.

This is a unique case and they might enjoy getting in there and setting some ground-breaking case law on this.

Finally, you might want to consider, with an attorney or an agent, finding out how much Croc’s might be willing to PAY, that’s right pay for the domain name.

Sounds like you are undergoing considerable time and effort here. Your time is valuable. They want something from you, like a domain name that draws visitors daily.

That has economic value. Find out what it is worth.

They may have even, perhaps not, damaged its value somehow. I think I remember hearing somewhere that in a court of equity, one must do equity to receive equity, is that right attorneys out there?

Well, trying to get you to give up your domain name for nothing in return sounds like a croc to me!

If you need a humor break, come visit me at the:

Peter Files Blog of Comedy, Satire, Jokes, Commentary and Video (Much Original Material)
Http://ThePeterFiles.Blogspot.com
Peter, Editor, The Peter Files Blog of Humor, Satire Parody and Commentary - September 9th, 2007 at 1:34 pm
Of course all of the above comments should be treated as satire and comedy having no basis in reality and should be taken as in no way intending to demean the wonderful manufacturer of the shoes you site seems to love and with which I have no commercial interest whatsoever.

Nor do I think that they are now or ever have been a repository for WMD’s, devices of torture - despite what critics of the shoes might allege, or Republicans who cannot read or write like such as the U.S. Americans who may not have maps.

See Jimmy Kimmel Break it Down.
http://www.youtube.com/watch?v=M4Khx0D9Vxg

Peter, Chief Editor, Illegals Inexpert and Spelling Wrecker
Http://ThePeterFiles.Blogspot.com

We Put Our Jokes Safely In Files Where They Belong
Always SFW SFH
OnlyAlligators - September 22nd, 2007 at 1:20 pm
How about: LittleSquishyShoes.com
joseph - September 30th, 2007 at 6:02 am
i cant believe you actually like this stuff

they nake me puke
Rebecca - October 6th, 2007 at 3:14 pm
So basically, not only do they make ugly shoes..They’re just plain stupid.
David - October 10th, 2007 at 1:59 pm
Personally, I would send them another letter recinding the offer to turn over the domain. Then after posting a brief explaination, and complete reprints of the Companies letters, I would have a box for visitors to click, taking them to the new site. I know you may be tired of dealing with this, and we viewers don’t have all the facts, yet even though there “just shoes” as one writer said, that’s not the issue. The reason lawyers use these tactics is that they work.
nockture - October 16th, 2007 at 9:48 pm
How about: little stupid clog or little stupid earth
they produce and sell the imitations
Dora the Explorer are my favorite rubber clogs
http://cgi.ebay.com/NWT-GIRLS-PINK-DORA-CLOGS-SANDALS-RUBBER-SHOES-8-5-9_W0QQitemZ290170864605QQihZ019QQcategoryZ147290QQcmdZViewItem#ebayphotohosting
Peter - October 25th, 2007 at 6:33 am
I´m a retailer selling Crocs in Spain.
I have been reading these comments from Crocs fans and this is what I think:
* You are very right in your exposition and Crocs should think it again before forcing you to change domain.
* I guess Crocs doesn´t understand yet the power of blogging and its consequences for its company.
* Reading the comments, I´m finding many angry Crocs fans, or ex-funs now.(bad for Crocs)
* Croc doesn´t understand that this site is a top dollar marketing campaign for them at O cost.
* Croc should work alone this site, not work againts this site.
Paul - October 27th, 2007 at 12:48 am
Just move everything over to your new domain and operate crocfans.com as nothing but a domain related to people posting photos of crocodiles. Put links to Steve Irwin, The Croc Hunter As stupid as it seems, think about the how silly Crocs is by demanding your domain name! Don’t let them get it. Remove all reference to crocs shoes. But put links to littlerubbershoes.com. Google will pick it up in no time! DON’T LET LARGE CORPORATIONS TAKE YOU OVER!!!
tell me you love me & music » two cups one girl - December 3rd, 2007 at 6:11 pm
[…] Without the aplomb and will of a sweater wandering into a suit, it takes a rare band or person to successfully remix drunk singing favorite I Will Survive (curiously unsung at the last karaoke gathering) without falling into full out camp. But before ‘Satisfaction Guaranteed’ became a rallying cry for rubber-obsessed internet fans, Erasure in 1991 managed to pull off a great version in 1991 that could appease both lovers of intense synth AND hairy Gloria Gaynor impersonators. The track remains as fresh today. […]
Jack - December 20th, 2007 at 7:49 am
Crocs & Jibbitz are a money hungry & power hungry company that loves to bully other companies. I think this is the last season we will see such a following of the crocs & jibbitz. We rec’v a letter from Crocs/Jibbitz attorney because some of our charms we manufactured were similiar to Jibbitz. Even though they were different they won and we have since then replaced these styles. They are so ridiculous! If more people would just buy the knock off brands then they would suffer. Our product is made from the same materials for much less………also, google will ban you if you use the word Crocs in your keywords. And comes from Crocs hired people that do nothing but search the internet for that type of stuff.

They are both millionaires what do they care for? Let the small company earn a tiny bit!!!! BAN CROCS & JIBBITZ!
James - January 2nd, 2008 at 8:44 pm
Been here before, I own lots of domain names. I have had the same sort of letters, I even lost the first go around in arbitration with ICANN, Great news you do not have to transfer the domain name, they can threaten and sue all they want good luck. I actually lost my case because I had a domain name that I bought. The company I bought the domain name thru put one of their place holders on the domain name. You know the ones that have a hundred links on them. Well this is why I lost, it was confusing to their customers and the links that were on the place holder could be construed as competition. No problem lost that one but I have never lost another and their has been many letters from many fortune 500 companies. I buy domain names primarily to eliminate competition. All you have to do is have your hosting company park the domain with nothing on the page, just a message that says it is unavailable. That way they can’t use it nor can they benefit from your hard work. They can’t do anything about you owning it. They want it they have to pay you for it. Good luck, don’t stand for this “domain name hijacking” the legal term for what they are doing. James
Michael - February 5th, 2008 at 11:39 am
You have no obligation to turn over your domain to Crocs inc. If you choose not to continue hosting CrocsFans the you should at least hold onto the domain and direct traffic to a page explaining the issue. Giving Crocs your domain just lets them reap sales from the traffic you’ve built up the hard way.

It’s all some zesty lawyer trying to justify his retainer. It costs him nothing to threaten you and in all likelihood if you ignore him he’ll go away.
Dr Crocs - April 11th, 2008 at 9:38 am
Me too. I received a similar letter from Crocs’ London lawyers. I had been running cheapcrocs.co.uk and blog.cheapcrocs.co.uk, promoting crocs here in the UK with loads of positive orginal news stories for ages but was served with a trademark infringment and forced to give up two domains to Crocs Europe BV. Now now I carry on as www.alltheshoes.co.uk. What I don’t understand is this - CROCS (plural) is their trademark not CROC (singular), so why they have been after you I don’t know. In times gone by smart companies would buy up all the domains they wanted to protect - it was a major error for them to leave ihatecrocs.com open - that’s domain protection 101!

Good luck anyway littlerubbershoes.com - moving domain names for me has helped me focus on more shoes than just Crocs which is their loss (and my gain as its turned out).
K.H. - May 20th, 2008 at 5:18 pm
How about CrocodileClogs.com? It’s more memorable and might search a little better because of the inclusion of “croc” and “clog” and its a little more memorable. I agree with you whole-heartedly about the importance of evangelical customers to a company’s marketing strategy. Crocs really cut off their nose to spite their face with this one. Good luck to you.
Poeveinicssog - January 21st, 2009 at 11:24 pm
Nothing seems to be easier than seeing someone whom you can help but not helping.
I suggest we start giving it a try. Give love to the ones that need it.
God will appreciate it.

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Crocs Demand Transfer of CrocFans.com Domain

45 Responses to 'Crocs Demand Transfer of CrocFans.com Domain'

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