Crocs have raised thier initial IPO price from $13-$15 a share to $19-$20 a share. Crox is looking to be the first major IPO success of the new year. There are lots of people in the retail industry watching this one. Stay tuned as we watch what the street thinks about these hot, trendy, colorful shoes.
2 secrets to successful IPO: 1. Popular Trend & 2. Patented Technology. This however does not equate to long term success. My bet is Crocs will have a very successful time raising money from the IPO, expand their production capabilities, expand into other product lines, but never realize the hype put on them because as soon as something is a trend it is already out of style. Thoughts? Comments?
Crocs IPO Reading:
reuters.com
investors.com
thedenverchannel.com
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